Activity statistics

The Activity Statistics page allows you to follow the key indicators of your shop.

1. In the "Statistics" menu, click "Activity "

You will find the following indicators:

- Total sales
- Average cart
- Number of orders
- Conversion rate of the payment process
- Sales by device
- Top sellers

You can set the analysis period for this data at the top right corner of the page.
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Note: the indicators list is fixed.

The conversion rate of the payment process represents the percentage of started carts that converted to sales 
It is calculated as follow:

Conversion rate of the payment process = number of orders / numbers of started cart.
Which corresponds to the percentage in the circle on the left.

- Added to cart: number of started carts. As this is the basic indicator for calculating the conversion rate, this indicator will always be 100%

- Started checkout : number of persons who reach the checkout page.
The percentage represents the number of started baskets that have arrived at the checkout page. 
It is calculated as follows:
Number of visitors accessing the order process / Number of additions to the shopping cart

- Paid Orders : number of confirmed orders. The percentage is the same as the percentage on the left because it is the same ratio:
Number of sales / Number of additions to the basket.